Royal Enfield is a global brand since 1901, has a geographical presence in over 70 countries. The brand delivers consistent, omnichannel customer experiences, achieves scalability, diversifying into countries, and continents.
Royal Enfield has the largest community across the globe in the automobile sector. This community comes across with the Rides, Events, Social Media Handles, Interactive Forum, User Engagements via Competitions, etc. TechChefz implemented a Multi-Locale Multilingual Omnichannel CMS platform for Royal Enfield.
We provided solutions that helped their marketing team customize the content and marketing strategies separately based on the locale and language. Also, the personalization corresponding to the users has accelerated user journeys and participation on the website. This led to better conversion rates and user satisfaction in terms of pre and post-sale brand engagement.
The platform has provided unification of technology across markets, product lines, user community, brand promotion and also helped them share assets more effectively across the organization and with partners.
It has consolidated multiple tools into a central repository within the security framework along with gained visibility into how assets are being used with central logging.
The digital platform provides the base for all user engagements and interactions with the brand by helping the user-
Motorcycles are the key product segment promoted by Royal Enfield, so we had to showcase them most finely. Each motorcycle with its respective variants & colors is showcased in different countries with transactional aspects like Book a Test a Ride, Book a Motorcycle, Owner’s Manual, Service Manual, Flash Sales, Campaigns, etc.
Genuine Motorcycle Accessories (GMA) being one of the key business aspects for the brand, had to be highlighted in a prominent role. The solution comprises Online and In-Store Configurators, where a user can configure these GMAs on their respective motorcycles, preview, and take it further with the Dealers for the purchase & delivery.
Portal with deliveries across the globe & via all payment mediums was added for easy purchase of gears, apparel, and merchandise.
Running the E-Commerce behind the scene is Adobe Enterprise Magento along with Adobe Experience Manager as the cms, providing a platform to:
The platform brings in more than 4000 Dealers, Service Centres, Distributors & Garage Cafés onto the website with respective pages, lead/inquiry forms, motorcycle bookings, service bookings, etc. and also help them access Royal Enfield news & notifications, modifying dealership information & gallery, In-store configurators, FAQs, internal broadcast & query management.
Our solution helped their revenue grow 1.4 times. Customer retention went up by 1.7 times with the customer lifetime value growing by 1.6 times.