Case Study

Global Consumer Goods Brand

Upgrades to existing and building new websites for a global consumer goods company

Work Type
  • Front-end Development
  • Back-End Development
  • UI Design
  • UX Design
Image placeholder
Image placeholder
Image placeholder
Image placeholder


A Multi-billion dollar company creating products to feel good, look good and get more out of life for many decades.

A global leading consumer goods company making a variety of products for customers around the world. Providing their 350+ unique products to billions of people of more than 150 countries.

Known for daily used items, household items, nutritional products, eatables and much more.

TechChefz provided seamless upgrades to existing websites and alongside building a new website from scratch. For express delivery, we created wireframes and cleared all the integrations in parallel with development.

Project Challenges

  • The brand already had a CMS platform up and running, which we had to upgrade. Also, they had their backend platform established, however, their front-end with UI implementation needed to be developed.
  • A whole new platform for a sub-brand had to be created for the parent brand from scratch.
  • Four existing websites needed all the necessary advancements including website’s loading speeds and security had to be handled as well.


For a seamless upgrade of the whole platform and the front-end development with UI integration, we took a step forward in optimizing JavaScripts on the website. In doing so, we achieved a speed of First meaningful page (FMP) as 2 secs and Full load page(FLP) as 5 secs for all the pages.

We had to build the website from scratch which included all the front-end development, UI optimization and security for the sub-brand. Our technical team developed the whole website with all the testing of performance and improvements within a fixed time-frame of 1 month.

Technical Stack-
  • Backbone.js
  • SASS
  • Crownpeak
  • DTM Tag


For the express delivery of 4 websites out of 5, we created wireframes and cleared all the integrations in parallel to development. Also a templated platform was created from scratch for any further changes. One of these 4 websites was ranked 1st on Crownpeak dashboard after GO-LIVE. These four websites were up and running within a month.