Backend Technology

Which Is The Best CMS For Startups?


Adobe Experience Manager

What is more important for a startup today than creating an online presence?
What is AEM?

AEM is one of the fastest-growing web platforms today, used by major corporations. It is the perfect CMS for startups looking to have a good impact on the market. We have powered leading websites with complex modules like Royal Enfield using AEM.

According to a report by Gartner, Adobe retained the top spot as the best CMS (Content Management System) development in 2019.

Why do so many startups prefer AEM over other CMS?

AEM offers a lot of room for customized solutions. Personalization is the first need in today's market. We create customized solutions inside AEM to deliver unique content to end-users based on the channels they are coming in. This is just one of the many reasons AEM is a cut above the rest.

Let us look at some of the top reasons as to why Startups should choose AEM over other CMS.

Handy Dashboard

The easy to navigate dashboard allows the user to edit and manage projects in an exceedingly convenient manner. Editors can add different types of information in their projects. What makes AEM dashboards unique is that they are created on a per-user basis, so a user can only access their dashboard.

Improved SEO and User Experience

AEM can detect the content information associated with the content and then it automatically adds metadata and tags to them. You spend less time looking for the correct media and it makes future searches faster and improves the team’s efficiency.

Built-in DAM

AEM’s Digital Asset Management (DAM) allows you to store and manage your content along with your visual assets on the cloud. This enables your team to access project files from multiple locations. This central storage improves work efficiency to a great extent. The most beneficial feature of the DAM is the drag and drop off assets.

Editing Content is way Simpler when compared to other CMS

Content is the backbone of digital experience for any CMS. AEM allows editors to create and manage a content-driven strategy. Editing Content is way Simpler when compared to other CMS.

AEM provides you with a platform to deliver media content that oozes your brand’s personality. You can offer tailor-made solutions to your customers and deliver a consistent brand experience.

Headless architecture offers a new way of presenting AEM content. Unlike the traditional AEM solutions, headless does it without the presentation layer (the “head”) that would dictate how the content should be displayed. Instead, you control the presentation completely with your code in any programming language.

We implement AEM as a headless CMS engaging customers with personalized content via multiple channels at all stages of the customer journey.

Better Task Management

AEM offers individual workspaces for different projects and keeps the dashboard free from clutter. With every member having an assigned role in the structure, they can work in harmony among different groups. Features like comments and annotations help in providing feedback, making for a better workflow.

Out of the Box (OTB) Components

Certain content in web pages can be visualized using the pre-installed out-of-the-box building blocks. The biggest advantage of using out of the box components is the faster deployment in lower development cost.

Integration with the Cloud

Other CMS providers either have no cloud support or don’t provide the full suite of solutions. This is the reason why Adobe Experience Manager is always ranked high is the effectiveness of CMS vendor providers globally. Along with the full suite of services, Adobe provides cloud support and this is why it is also affordable when compared to any other CMS vendors

  • License Costs Are High
  • AEM can be difficult to learn, especially if you are not a tech-savvy person.
  • The user interface with AEM can be quite inconsistent.
  • AEM requires a heavy IT presence throughout the lifespan of this product.
  • AEM is an integrator-dependent platform.


What is Drupal?

Drupal is another content management software. It's made by a dedicated community. Anyone can use it, and it will always be free. Drupal provides a back-end framework for at least 2.3% of all websites worldwide – ranging from personal blogs to corporate, political, and government sites.

We develop websites ranging from medium to large with complex functionalities using Drupal.

Why should Startups choose Drupal?

Drupal has great standard features, like easy content authoring, reliable performance, and excellent security. But what sets it apart is its flexibility; modularity is one of its core principles.

Let’s see what attracts startups to Drupal are :

Interactive authoring experience

Drupal lets you know what the content would look like without saving the content and waiting for preview. Authoring experience is made better by the variety of authoring tools available.

Easy SEO

Structured content can help Startups with SEO and better categorization of products. The new Drupal comes with an inbuilt schema and provides you with meta tags and meta descriptions for every content on your website. This can go a long way to help cash deprived startups.

Easy Scalability

Drupal won’t go down when your website has heavy traffic. So if your idea booms and you have to scale your business, Drupal will stand the test. One of the busiest websites, the weather company called, is managed on Drupal.

Diversity in content types

Your website is the e-visiting card of your business, that too, a much detailed one. The content on it should be dynamic, not static. Drupal brings with it new and improved content types so that you can add different events and content such as blogs, questionnaires, polls, FAQs and press releases and separates them into different content forms. All these exerts complete control over the content without much fuss to add or omit things.

  • It needs more technical knowledge to install or alter the CMS
  • Drupal lacks compatibility in adopting older systems
  • It provides less efficiency in loading heavy scripts
  • Cost of maintenance is higher
  • Drupal requires high-cost maintenance which may not be suitable for startups


What is WordPress?

WordPress is an open-source content management system, which means that anyone can use or modify the WordPress software for free. The result is that WordPress makes building a website accessible to anyone – even people who aren’t developers.

We provide service and solutions for start-ups, small to mid-size businesses, enterprise organizations, and marketing agencies using WordPress.

While we maintain an impressive track record working with enterprise-level businesses and leading manufacturers, small and medium-sized businesses enjoy partnering up with us too. That is because we are successful at creating and providing affordable website solutions that remain within budget, including custom development, design, e-commerce, and more.

This is made possible because of our highly skilled developers who are well equipped in multiple CMS platforms like WordPress.

What makes WordPress ideal for Startups?

To understand just how popular WordPress is, one in four websites on the internet is powered by WordPress. It even powers well-known entities like the White House and Microsoft.

WordPress is especially popular amongst startups and it is easy to see why. Some factors that make it so widely used amongst startup are :

Free to use

Considering most startups work on tight budgets, it is easy to see why WordPress and startups would work perfectly together.


WordPress is a tried and tested open-source platform that’s supported by a community of thousands of professional coders, testers, and developers.


WordPress was initially developed as a blogging platform but it has since evolved to serve as a platform for any kind of website. You can use it for multiple purposes like E-commerce websites, Corporate websites, and websites offering more functionalities than a simple blog.

WordPress is SEO Ready

WordPress takes care of the better part of search engine optimization. Not only that, but numerous plugins help to get your SEO right. For any startup to be more visible for the first contact is always essential.

WordPress is Extensible with Plugins

Each website has a unique requirement. These requirements can be met using plugins. For a person starting with a new business, the free plugins are not only a great addition to their website, but they can also add functions when needed without having to plan for every requirement at the start.

WordPress Can Scale with Your Business

Most startups do not know what the growth moving forward would be. They try taking things slow. But they need the room to scale and grow if their idea takes off in a big way. WordPress is an ideal fit, as it allows them to start small and then scale up to run even enterprise-level organizations spanning globally.

  • WordPress also has security threads which are known to provide less security.
  • Website and graphics modification needs a great deal of knowledge in PHP, HTML, and CSS
  • WordPress needs plugins to perform different functionalities. As it has a wide range of plugins for the same functionality, it is difficult to find the right plugin to suit our purpose.
  • Formatting graphics or tables is complex when compared with AEM or Drupal.

To Wrap it Up

Every CMS has its pros and cons. At the end of the day, it always comes down to whatever best suits your situation.

I hope this discussion helped you find your best content management systems for your startup. We’re partial to Adobe Experience Manager due to its scalability and high quality of customization.

We’re always happy to talk to people looking to understand the ins and outs of CMS technology, so if you’d like to learn more about these technologies and what choice is right for you feel free to get in touch with our team.

Finally, having experts on all three of these CMS platforms, our developers are highly skilled to handle projects on all of them. Let us know which CMS do you find best-suited to your business or next big project.

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